If the post is as good as you say it is, people should be in a clicking frenzy after they’ve read it, right? But no matter how good the body of the post is, it won’t get clicked on, read or shared if you can’t grab their attention and get them to read the next sentence, and the next, and so on.
You want to create content for your website or blog, but you have no idea where to start. And with all the tips, tricks and fads online, it's easy to lose focus and forget the power of the basics.
Help is here.
As businesses, we often fall into the trap of projecting what we want onto our customers, clients and anyone we interact with.
Stop and ask yourself, do my customers enjoy using my website? What kind of user-experience does it offer?
Part of the reason your business might be struggling is that your content isn't reaching the people you need it to reach. It isn't telling your story. It isn't representative of the products or services you offer. And ... it isn't working for you because it lacks the delicate balance of art and science that creates words that work for you.
In my last post, I talked about creating headlines that work. I mean clickable, likable, shareable headlines. Because that's what we want, right... otherwise, why bother?
But sometimes, it just makes more sense to use headline templates that have been proven to work...